Showcase Pages are specialized extensions of a LinkedIn Company Page. They allow businesses to create dedicated spaces for individual brands, business units, or specific initiatives. By using these sub-pages, you can target unique audience segments without cluttering your main corporate feed.
What is a Showcase Page?
A Showcase Page acts as a niche hub for a specific branch of your business. While your main Company Page handles broad corporate news, the Showcase Page focuses on a single product line or community.
You can identify these pages by their specific URL structure. [Showcase Pages use the format linkedin.com/showcase/, whereas standard company pages use linkedin.com/company/] (Sprout Social). These pages appear under the "Affiliated Pages" section of your main LinkedIn profile, making them easy for interested followers to find.
Key Entities
- Showcase Pages: Niche extensions of a LinkedIn Company page used to segment specific brands or initiatives.
- Affiliated Pages: A section on a company profile that lists both subsidiary pages and showcase pages.
- Parent Page: The primary LinkedIn Company Page from which Showcase Pages are managed and linked.
- Invitation Credits: Points used by page admins to invite connections to follow the page.
Why Showcase Pages matter
Using Showcase Pages helps you avoid "market fatigue" by ensuring followers only see content relevant to their interests.
- Audience Segmentation: Deliver curated content to specific groups, such as developers or veterans, instead of a one-size-fits-all approach.
- Brand Authority: Establish expertise in a specific niche by maintaining a page dedicated entirely to that topic.
- Lead Generation: [Targeted content attracts qualified leads who are already interested in specific offerings] (Sprout Social).
- Specific Analytics: Access dedicated data for each page to see which brand segments perform best.
How Showcase Pages work
To create a Showcase Page, you must be a super admin of the Parent Page. Navigate to the "Admin Tools" dropdown menu in your Admin View and select "Create Showcase Page."
Limitations and Credits
Showcase Pages have different rules than standard Company Pages: * No Employee Associations: You cannot associate personal profiles with a Showcase Page, which means some employee engagement features are unavailable. * Invitation Limits: [Showcase Pages have a daily limit of 100 invitation credits] (Linked Helper), compared to the 250 credits typically allocated to Company Pages. * No Career Features: You cannot post jobs or host a Careers page directly on a Showcase Page.
Showcase Page vs. Company Page
| Feature | Company Page | Showcase Page |
|---|---|---|
| Primary Goal | General brand awareness | Targeted niche engagement |
| URL Structure | /company/ |
/showcase/ |
| Employee Links | Supported | Not supported |
| Job Postings | Supported | Not supported |
| Quantity | 1 per entity | [Up to 25 per Parent Page] (Sprout Social) |
Best practices
Define a clear purpose. Only create a page if you have a distinct audience and a unique content strategy. [LinkedIn recommends creating no more than 10 Showcase Pages] (Hootsuite) to avoid over-fragmenting your community.
Use SEO-friendly names. [A proven strategy is to use the company name followed by a descriptive segment name] (Hootsuite). This helps users find the page through search even if they do not follow your main page.
Post regularly. A Showcase Page requires as much maintenance as a main page. If you cannot provide a steady stream of unique content, it is better to keep that audience on your main feed.
Vary your keywords. Use diverse semantic keyword groups in your page description and posts. This helps the page rank for specific terms relevant to that business unit.
Common mistakes
Mistake: Creating a Showcase Page for a specific country or region. Fix: Use the geo-targeting tools on your main Company Page instead of building a separate sub-page for every location.
Mistake: Over-segmenting your audience. Fix: If you are considering more than ten pages, bucket them into larger categories to keep your management manageable.
Mistake: Using a Showcase Page for a short-term campaign. Fix: Use a regular post or a LinkedIn Event unless the campaign is a permanent, multi-year initiative.
Examples
- Microsoft: Segments its massive audience by creating pages for specific groups like [Microsoft Developers and Microsoft Veterans] (Hootsuite).
- Adobe: Uses pages to focus on specific product suites, such as the [Adobe Creative Cloud page] (Linked Helper).
- Google: Maintains clarity by naming its offshoots predictably, such as Google Cloud or Google Ads.
- Fiverr: [Uses a page dedicated to its affiliate program to share specific $100 CPA and revenue share terms] (Linked Helper).
FAQ
How many Showcase Pages can I have? [LinkedIn allows for up to 25 Showcase Pages per Parent Page] (Sprout Social). However, strategy experts suggest keeping this to 10 or fewer to maintain content quality and avoid spreading your resources too thin.
How do I delete a Showcase Page? Only a super admin or LinkedIn Support can deactivate a page. Go to the Admin Tools menu in Super Admin mode and select "Deactivate." Once deactivated, the page will no longer be indexed in search and the URL becomes unusable.
Can I link my employees to a Showcase Page? No. LinkedIn does not allow you to associate employee profiles with Showcase Pages. This is one of the main functional differences compared to a standard Company Page.
Are Showcase Pages free? Yes, it is free to create a Showcase Page. The "cost" is primarily the time and resources required to generate unique content for a separate feed.
How do I grow a new Showcase Page? Start by promoting it on your main Company Page. You can also use your 100 daily invitation credits to invite your 1st-degree contacts to follow the page.
